Case
FUNDRAISING FOR THE RISING SUN SCHOOL FOR SPECIAL CHILDREN
INDUSTRY :EDUCATION
AREA :MARKETING
ORGANIZATION :-
LENGTH :25
LUMS No :04-2321-2003-1
PUBLICATION YEAR : 2003
ABSTRACT:
Dr Abdul Tawwab, the co-founder and project director of the Rising Sun School, a non-governmental organisation, dedicated to serving mentally retarded children was faced with the challenge of raising a substantial amount of money to fund the school’s expansion. The case focuses on issues with regard to fundraising for non-profit institutions. It also provides an opportunity for students to learn about the role of marketing in non-profit institutions. The case is best suited for an MBA elective on ‘Marketing for the Voluntary Sector’. It could also be taught in the Marketing Management course in a module on ‘Marketing for Non-profit Organisations’. This case may also be useful in a programme designed specifically to deal with financial sustainability issues in non-governmental organizations.