Details

Case

Educator Copy

FUNDRAISING FOR THE RISING SUN SCHOOL FOR SPECIAL CHILDREN

AMIR I


INDUSTRY : EDUCATION

AREA : Marketing

ORGANIZATION : -

LENGTH : 25

LUMS No : 04-2321-2003-1

PUBLICATION YEAR : 2003

DESCRIPTION

KEYWORDS:

LUMS-NGO, financial sustainability, fundraising, marketing, education


DESCRIPTION:

Dr Abdul Tawwab, the co-founder and project director of the Rising Sun School, a non-governmental organisation, dedicated to serving mentally retarded children was faced with the challenge of raising a substantial amount of money to fund the school¿s expansion. The case focuses on issues with regard to fundraising for non-profit institutions. It also provides an opportunity for students to learn about the role of marketing in non-profit institutions. The case is best suited for an MBA elective on ¿Marketing for the Voluntary Sector¿. It could also be taught in the Marketing Management course in a module on ¿Marketing for Non-profit Organisations¿. This case may also be useful in a programme designed specifically to deal with financial sustainability issues in non-governmental organizations. 


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing