Case

Educator Copy

MILLAT TRACTORS LIMITED

Irfan Amir, Imtiaz Riaz, Sajid Khan

INDUSTRY :TRACTOR

AREA :MARKETING

ORGANIZATION :-

LENGTH :19

LUMS No :04-2310-97-1

PUBLICATION YEAR : 1997

DESCRIPTION

ABSTRACT:

This case deals with developing a pricing strategy for an industrial product. Various pricing options are available. These are considered in the light of many factors including market structure and level of competition, product mix and production and marketing costs. Additionally, implications of the chosen pricing strategy, and the price level for other elements of the marketing mix and for the market share are to be considered.