Details

Case

Educator Copy

SERVICE INDUSTRIES LIMITED - PUMA VENTURE

HYAT H, GHANI J


INDUSTRY : FOOTWEAR

AREA : Marketing

ORGANIZATION : -

LENGTH : 20

LUMS No : 04-2065-95-1

PUBLICATION YEAR : 1995

DESCRIPTION

KEYWORDS:

Exports, market selection, distribution, marketing strategy


DESCRIPTION:

The case presents Service Industries Limited as a manufacturer and exporter of medium quality footwear. It includes an overview of Service's background, import products and markets in 1985, and the company's financial performance over the past five years. In 1985, Service lost its major account with Puma, a British footwear company. At this point in time Akram, the Export Manager at Service had to make a strategic decision on how to successfully establish the company in the foreign markets.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing