Details

Case

Educator Copy

S & M Enterprises Limited

Ehsan ul Haque


INDUSTRY : Steel

AREA : Marketing

ORGANIZATION : S & M Enterprises

LENGTH : 11

LUMS No : 04-171-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

S&M Enterprises,Limited,Marketing,Steel,Entrepreneurship


DESCRIPTION:

This case describes the fears and apprehensions of two entrepreneurs who set up a nuts and bolts manufacturing factory, and were awaiting the sanction of a loan for production. The case may be used in a module on small and medium sized business and entrepreneurship.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing