Case

Educator Copy

SHAKARGANJ MILLS LIMITED : THE SUGAR CUBE PROJECT (A)

Ehsan ul Haque

INDUSTRY :FOODS

AREA :MARKETING

ORGANIZATION :-

LENGTH :24

LUMS No :04-1008-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

ABSTRACT:

The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research.