Details

Case

Educator Copy

SHAKARGANJ MILLS LIMITED : THE SUGAR CUBE PROJECT (A)

HAQUE E


INDUSTRY : FOODS

AREA : Marketing

ORGANIZATION : -

LENGTH : 24

LUMS No : 04-1008-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

KEYWORDS:

Marketing research, consumer products, product positioning


DESCRIPTION:

The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing