Details

Case

Educator Copy

Shakarganj Mills Limited: The Sugar Cube Project (A)

Ehsan ul Haque


INDUSTRY : Foods

AREA : Marketing

ORGANIZATION : Shakarganj Mills Limited

LENGTH : 24

LUMS No : 04-1008-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

KEYWORDS:

Shakarganj Mills,Limited,Sugar Cube Project,Marketing,Foods,Research Proposal,Market Research


DESCRIPTION:

The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing