Case

Educator Copy

ALLIED MARKETING (PRIVATE) LIMITED LAHORE

Waseem Azhar, Irfan Amir

INDUSTRY :SERVICE

AREA :MARKETING

ORGANIZATION :-

LENGTH :17

LUMS No :04-1003-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

ABSTRACT:

This case deals with two issues facing a distribution company: determining the optimal size of the sales force, and deciding the distribution mix. Students will learn about the key method of sales force quantification. They will also understand the role wholesalers and distributors play in the distribution channel.