Details

Case

Educator Copy

Allied Marketing Private Limited Lahore

Irfan Amir, Wasim Azhar


INDUSTRY : Service

AREA : Marketing

ORGANIZATION : Allied Marketing Private Limited Lahore

LENGTH : 17

LUMS No : 04-1003-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

KEYWORDS:

Allied Marketing Private,Limited,Lahore,Pakistan,Marketing,Service,Distribution,Sales Force,Distribution Channel


DESCRIPTION:

This case deals with two issues facing a distribution company: determining the optimal size of the sales force, and deciding the distribution mix. Students will learn about the key method of sales force quantification. They will also understand the role wholesalers and distributors play in the distribution channel.


LEARNING OBJECTIVES:

Obtain results from various groups on their estimate of the optimal size of the sales force for AML. An interesting debate could be generated by asking students to defend their figures. The instructor could write on the board the key calculations made by various groups.


SUBJECTS COVERED:

Marketing