Case
LEATHERTONE INDUSTRIES(Pvt)Ltd
INDUSTRY :LEATHER
AREA :MARKETING
ORGANIZATION :-
LENGTH :13
LUMS No :04-059-93-1
PUBLICATION YEAR : 1993
DESCRIPTION
ABSTRACT:
This a a descriptive case about the dilemma of a small entrepreneur on the verge of expanding or dissolving his business depending upon the factors in play. It contains detailed background information on the leather tanning industry, and an analysis of US and European markets for leather goods (jackets, skirts and fashion accessories). This case is a stimulant for class discussion on strategic planning.