Details

Case

Educator Copy

Leathertone Industries Private Limited

Arif Nazir Butt, Jawaid Ghani


INDUSTRY : Leather

AREA : Marketing

ORGANIZATION : Leathertone Industries Private Limited

LENGTH : 13

LUMS No : 04-059-93-1

PUBLICATION YEAR : 1993

DESCRIPTION

KEYWORDS:

Leathertone Industries,Private,Limited,Marketing,Leather,Tanneries,Entrepreneur,Business Market,Strategic Planning


DESCRIPTION:

This a a descriptive case about the dilemma of a small entrepreneur on the verge of expanding or dissolving his business depending upon the factors in play. It contains detailed background information on the leather tanning industry, and an analysis of US and European markets for leather goods (jackets, skirts and fashion accessories). This case is a stimulant for class discussion on strategic planning.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing