Details

Case

TELENOR PAKISTAN: NEW PRODUCT DEVELOPMENT

Shehryar Rafi, Khurram Javaid, Arif Iqbal Rana

INDUSTRY : Wireless Telecommunications Network

AREA : Production & Operation Management

ORGANIZATION : Telenor Pakistan

LENGTH : 15

LUMS No : 03-859-2017-1

PUBLICATION YEAR : 2017

KEYWORDS:

New Product Development, Telenor Pakistan,Cellular Network,Telecommunication,Mobile Network Operator, Communication, Wireless Network, TelEnsure, MNO, Value Added Services, Easy Paisa, Mobile Banking, Pakistan Telecommunication Authority, PTA

DESCRIPTION:

Telenor Pakistan had been operating in a very competitive environment; creativity and product innovation were key to survival. With the growth of the business, the organisation grew in numbers resulting in an increasing number of SOPs, control systems and structures. This threatened the organisation with losing its creativity and, in turn, competitiveness. Product Development Framework was introduced to ensure that the product development process is formalised while ensuring all projects critical to organisational strategy are successfully launched. During Zamin project, the Cross-Functional Team (CFT) faced numerous challenges from product development and project management perspective.

LEARNING OBJECTIVES:

• Product Development Funnel/Stage Gate Review Process in New Product Development, • Balancing Creativity & Control in Growing Organisation • Role of Project Manager

SUBJECTS COVERED:

Operations Management, Operations, Project Management, Mangement, Product Development, Innovation Management, Strategy