Details

Technical Note

Educator Copy

Introduction to Agribusiness Value Chain

Muhammad Adeel Zaffar


INDUSTRY : Agriculture

AREA : Production & Operation Management

ORGANIZATION : Massey Ferguson - Millat Tractors

LENGTH : 5

LUMS No : 03-842-2015-2

PUBLICATION YEAR : 2015

DESCRIPTION

KEYWORDS:

Agribusiness,Value Chain,Analysis,Industry,Pakistan,Existing Businesses,Value Network,Primary & Support Activities,Logistics,Operations,Marketing & Sales,Service


DESCRIPTION:

The purpose of this background note is to introduce the concept of agribusiness value chains using Michael Porter¿s Value Chain framework. The different activities in the value creation and delivery process are described for an organisation. The discussion is extended to introduce the concept of industry value chains. As an illustrative example, Porter¿s framework is then applied in the context of a kinnow (orange) exporter from Bhalwal, Sargodha, to understand the value chain of his export business. The example is used to touch briefly upon the overall kinnow value chain in Pakistan.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Production, Management, Operations, Value Chain, Export