Details

Case

Educator Copy

Nokalb Genetics (Pakistan) Ltd.: Supply Chain Management

Arif Iqbal Rana


INDUSTRY : Agriculture

AREA : Production & Operation Management

ORGANIZATION : Nokalb Genetics Pakistan Ltd

LENGTH : 25

LUMS No : 03-808-2002-1

PUBLICATION YEAR : 2002

DESCRIPTION

KEYWORDS:

Nokalb,Generics,Pakistan,Limited,Supply Chain Management,Production,Operations Management


DESCRIPTION:

This case is about the Supply Chain of a producer of hybrid seeds. It took several growing generations to develop this marketable hybrid seed which possessed altered generic traits that resulted in greater crop yield. In the last 15 years NoKalb products had been losing market share to farmers who produced seeds by planting NoKalb seeds and selling them illegally as generic hybrid seeds. The company also changed hands a few times, and had been under pressure to reduce working capital requirements. As the company tried to reduce costs, its stock-out costs increased and the quality of its packing materials went down. The case, besides describing the company¿s planning and distribution system, highlights many important issues in Supply Chain Management. 


LEARNING OBJECTIVES:

1) Vendor Development. 2) Matching Supply with Demand. 3) Aligning Incentives. 4) Integrated Planning.


SUBJECTS COVERED:

Production, Operations Management