Details

Case

BMX Cycles (B)

James A Erskine, Arif Iqbal Rana

INDUSTRY : Bicycles & Motorcycles

AREA : Production & Operation Management

ORGANIZATION : BMX Cycles

LENGTH : 18

LUMS No : 03-333-89-1

PUBLICATION YEAR : 1989

KEYWORDS:

BMX,Cycles,Production,Operations Management,Bicycles,Motorcycles,Assembly,Production,Marketing,Human Resources

DESCRIPTION:

The case deals with increasing production line capacity by removing a bottleneck. The Senior Planning Engineer at Lahore Cycle Industries was under continuing pressure from the marketing department to increase production of the recently introduced BMX cycles. The automatic welding lathe in a five station welding line was slowing production. The case involves process analysis, line balancing and cost-benefit analysis and various capacity management alternatives.

LEARNING OBJECTIVES:

This case was written for a first year production/operations management course at the masters level. It could easily be used at the undergraduate level as well. It can help beginning students to visualize what happens in production in order to produce a product that is familiar to all. This case will provide students practice in process and bottleneck analysis as well as trade-off analysis involving overtime, second shift and extra equipment aquisition.

SUBJECTS COVERED:

Production, Operations Management