Case

BMX CYCLES (A)

Erskine J, Arif Iqbal Rana

INDUSTRY :BICYCLES AND MOTORCYCLES

AREA :PRODUCTION & OPERATIONS MANAGEMENT

ORGANIZATION :-

LENGTH :18

LUMS No :03-332-89-1

PUBLICATION YEAR : 1989

ABSTRACT:

This case deals with a bottleneck in increasing production line capacity. Cycles with steel rims required considerably more assembly time than cycles with plastic rims, and the marketing department wanted simultaneous production of both models. The difference in the assembly time of the two models resulted in lower productivity. The case illustrates the operation of a batch process, along with an assembly line process in production systems. It also provides students an opportunity to evaluate alternative ways to utilize human resources.