Case
AUCTION OF PAKISTANI CELLULAR MOBILE LICENCES
INDUSTRY :TELECOMMUNICATION
AREA :FINANCE
ORGANIZATION :-
LENGTH :29
LUMS No :02-618-2004-1
PUBLICATION YEAR : 2004
DESCRIPTION
ABSTRACT:
(NOT FOR SALE- AJMC VOL 2 NO 1 CASE)Delafone International, a telecommunications company based in Denmark, was preparing a bid for cellular mobile licences in Pakistan. Harris Scott, the CEO of the mobile unit of Delafone and Ammar Ahmad, a financial consultant, had to recommend an initial bid price for this licence. Since the first bid price was only a qualifier for the following auction stage, they also had to develop a strategy for the upcoming auction and decide on a walk-away price.