Technical Note
Saad Azmat
INDUSTRY :
AREA : Finance
ORGANIZATION : Vineyard Farms
LENGTH : 7
LUMS No : 02-610-2015-2
PUBLICATION YEAR : 2015
KEYWORDS:
Monetary Value of Time,Compounding & Real Changes,Mental Accounting,Linear Change,Consistency,Financial Institutions,Real & Nominal Changes,Inflation,Conclusion
DESCRIPTION:
This article discusses some of the limits of the mental accounting process. Primarily, the focus is on the power of compounding and our inability to comprehend it mentally. The article also examines our bias for nominal as opposed to real changes. Given these human limitations, a thorough understanding of financial planning tools and models becomes significant for effective financial decision making.
LEARNING OBJECTIVES:
SUBJECTS COVERED:
Finance