Details

Case

Educator Copy

First Commercial Bank

Bashir A Khan


INDUSTRY : Banking

AREA : Finance

ORGANIZATION : First Commercial Bank

LENGTH : 11

LUMS No : 02-600-2003-1

PUBLICATION YEAR : 2003

DESCRIPTION

KEYWORDS:

First Commercial Bank,Finance,Banking,Commercial Bank,Private,Performance,Profitability


DESCRIPTION:

This case focuses on a critical weakness of Pakistan's commercial banks, namely the insufficient attention paid to the costs involved in banking operations. The decision-maker, Ali Ahmed, (disguised name) served as both Financial Controller and Head of Consumer Banking, of First Commercial Bank (disguised name for Prime Commercial Bank), a small, privately-owned bank. He believed that the Bank was not properly quantifying the risk associated with its clients, because of the lack of suitable techniques for measuring client performance. He wanted to get away from a more generalised model of customer profitability to a composite indicator that could help in segmenting customers through internal risk rating criteria. Additionally, he wanted to define the relevant funding cost to be adopted to measure performance within the Bank. 


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Finance