Case

Educator Copy

BIG BIRD POULTRY BREEDERS (PVT) LIMITED

Naser Aziz

INDUSTRY :PULTRY

AREA :FINANCE

ORGANIZATION :-

LENGTH :17

LUMS No :02-146-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

ABSTRACT:

Abdul Basit, Managing Director, Big Bird Poultry Breeders prepared a comprehensive evaluation of a breeder hatchery project, based on financial and non-financial criteria. The project would involve a total investment of Rs 13.5 million and was crucial for the company's future in the poultry business. The case explores such issues as systematic financial viability, marketing strategy and production management.