Details

Case

PRIME DAIRIES LIMITED (A)

Shah S

INDUSTRY : DAIRY PRODUCTS

AREA : Finance

ORGANIZATION : -

LENGTH : 15

LUMS No : 02-145-87-1

PUBLICATION YEAR : 1987

KEYWORDS:

Cash flow, financial planning, consumer products, financing foods

DESCRIPTION:

The case explores the feasibility of setting up a packaged yogurt plant, a totally new concept in the Pakistani consumer market. Farooq Hameed, Finance Director of Prime Group did a thorough market research of the product they were about to launch. The Group set up a pilot plant and identified certain areas in the city as test market. The case provides an insight into making cash flow analysis and sensitivity analysis.

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Finance