Details

Case

Educator Copy

Prime Dairies Limited (A)

Salman Shah


INDUSTRY : Dairy Products

AREA : Finance

ORGANIZATION : Prime Dairies Limited

LENGTH : 15

LUMS No : 02-145-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Prime,Dairies,Limited,Finance,Dairy Products,Feasibility,Sensitivity Analysis,Product Launch


DESCRIPTION:

The case explores the feasibility of setting up a packaged yogurt plant, a totally new concept in the Pakistani consumer market. Farooq Hameed, Finance Director of Prime Group did a thorough market research of the product they were about to launch. The Group set up a pilot plant and identified certain areas in the city as test market. The case provides an insight into making cash flow analysis and sensitivity analysis.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Finance