Case

PRIME DAIRIES LIMITED (A)

Salman Shah

INDUSTRY :DAIRY PRODUCTS

AREA :FINANCE

ORGANIZATION :-

LENGTH :15

LUMS No :02-145-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

The case explores the feasibility of setting up a packaged yogurt plant, a totally new concept in the Pakistani consumer market. Farooq Hameed, Finance Director of Prime Group did a thorough market research of the product they were about to launch. The Group set up a pilot plant and identified certain areas in the city as test market. The case provides an insight into making cash flow analysis and sensitivity analysis.