Case Research Centre

Volume 2 | Issue 3 | 2018

Social Media as a Business Tool for Construction Companies

The impact of Social Media (SM) on our lives is undeniable, be it in the context of communication between organisations, communities or individuals. In order to understand the effects of SM interaction on one particular industry, writers Salman Azhar, Zainab Riaz and David Robinson conducted a study to examine the usage of SM as a tool in the construction industry. Their study also analyses the potential risks and rewards, and the collaborative and innovative aspects of online applications.

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How are Islamic Banks changing the Banking Landscape?	Employment, leadership and South Asian Muslim women in the UK

Conventional banks that were once competing with non-banking financial institutions and the capital market today face the new challenge of being substituted/reintermediated by Islamic banks. + more	Women of South Asian heritage in the United Kingdom face multi-faceted issues in gaining employment and leadership positions in workplaces. Muslim women, in particular, are likely to face greater discrimination as well as challenges based on their intersectionality than women from majority and other ethnic backgrounds. + more
Sales Force Incentives at Service Sales Corporation	Performance Appraisal Challenge at Pakistan Civil Aviation Authority (CAA)

Prior to 2011, Service Industries Limited’s (SIL) production for the Pakistani market was sold through the marketing and retailing network of Service Sales Corporation (SSC), as both SIL and SSC were owned by the Service Group. + more	The case discusses the multitude of challenges that CAA faces with respect to its performance appraisal system. Sumair Saeed, Chief Human Resource CAA, feels that problems lie in the implementation of the current appraisal system. + more

About SDSB Impact

SDSB Impact is the research newsletter of the LUMS Suleman Dawood School of Business.

The SDSB faculty engages in cutting-edge research in all major fields of business studies. SDSB Impact summarises the findings of the faculty’s research for the benefit of the larger public—especially managers, executives, entrepreneurs, and policy-makers. These findings emerge from pioneering research conducted by the SDSB faculty and published in the world’s best journals and case hubs. The newsletter attempts to distill the most important or practically relevant lessons from these findings and share them with its readers.

SDSB Impact will facilitate the sharing of knowledge and dialogue between the academia and the industry, thereby bringing LUMS one step closer to its goal of creating synergy between theory and practice.

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